Stop & Shop has heard what people are saying about them: particularly the complaints around the pricing.
The northeast grocery store has had an eventful year, with the announcement that they were closing over 30 underperforming Stop & Shop locations and their brand president Gordon Reid stepping down. Roger Wheeler became the new company president on Sept. 30, with a goal of having people think about the company differently.
“We don’t want to be known for always having the highest price,” Wheeler told the Providence Journal, part of the USA Today Network in an interview. “Here we are today lowering [prices] on thousands of items across the entire store. Because we want you to think of us in a different way than you might have thought of us for the last however many years.”
The changes are starting Quincy-based company’s 25 Rhode Island locations, and will eventually come to Massachusetts.
“We have a bigger footprint in Massachusetts, so it’s going to take some more time to scale,” Stephanie Cunha, a spokesperson for Stop & Shop said in an email. “We have already lowered everyday pricing at stores in Connecticut, Western Massachusetts and select stores in the Greater Boston area – and we plan to continue to lower prices across Eastern Massachusetts in the coming months.”