Every time we go online, technology companies collect a staggering amount of our personal information. This can include our purchases, location data, contact details, search and browsing histories, usage data, diagnostic information and financial information.
While you may be aware that some of this data is being collected about you, it might come as a surprise that this information is not always kept private.
A 2021 pCloud study called “Invasive apps” found that 52% of apps share your personal data with third parties. Social media and food delivery apps sold the most personal information. Instagram topped the list, sharing 79% of user data with other companies. Facebook and Instagram also both used the most information for targeted advertising to users on their respective platforms.
New legislation offers more consumer protection
I believe that Tennesseans deserve to know exactly how much of their personal information is being shared online as well as have more control over how that data is used. That is why I introduced the Tennessee Information Protection Act last year.