Texas’ favorite beaver has become quite litigious over the past few years, taking on small-town operations with anthropomorphic animals, beaver-related merchandising or similar names in its quest to expand across and beyond the Lone Star State. Buc-ee’s has doubled down on its latest lawsuit against a beaver-centric Ohio convenience store despite months of angry pleas from many locals.
Nearly three months after filing a lawsuit against Beaver’s Mini Mart – a small corner store in Beavercreek, Ohio, 16 miles from Buc-ee’s lone Ohio location – the gas station giant filed an amended complaint. It’s now intensifying its allegations against the local business, saying Buc-ee’s sent three letters seeking information and asserting its trademark, including one delivered by hand in June.
“[Beaver’s Mini Mart] was aware of Buc-ee’s BEAVER’S Mark prior to adopting [its] Mark and, it adopted ‘Beaver’s Mini Mart’ to ride the coattails of Buc-ee’s reputation,” an amended complaint from Buc-ee’s filed on October 20 states, claiming the Ohio shop could leave shoppers thinking it’s a “mini” version of a Buc-ee’s…