The rise of Sephora kids
Sephora is a beauty and skincare retailer with 13 locations in Virginia. If you are the parent of a Gen Alpha girl age 10 or younger you might want to talk to them about the latest TikTok challenge that involves the cosmetics chain. Young girls across the US are rushing to the beauty and skin-care stores to purchase the latest viral products and wreaking havoc.
Once upon a time, many girls aged 10 and under were playing with dolls and other toys but that day seems to be over. GB News says Dr. Daniel Bober a psychiatrist gave a warning that evolving technologies and the surge in children’s use of smartphones have made parenting the devices “more difficult”.
Sephora employees have shared experiences where “Sephora Kids” have been rude and damaged store displays as they searched for viral items. Parents of Gen Alpha children are being asked to monitor their children’s activities.