ACA health insurance enrollment reaches new records in Wisconsin, US

January 25, 2024

More than a quarter-million Wisconsin residents signed up for health insurance available under the Affordable Care Act in the 2024 open enrollment period, state officials announced Thursday.

Citing information from the federal Centers for Medicare & Medicaid Services (CMS), the Office of the Commissioner of Insurance (OCI) reported Thursday that 266,000 enrollments in Wisconsin through the federal insurance portal, HealthCare.gov. The number was a record in Wisconsin and 20% higher than the 221,128 signups recorded for the 2023 open enrollment, according to KFF, a health policy research, information and news nonprofit.

The health insurance portal lists insurance plans available primarily for individual purchasers of insurance that meet standards set under the ACA.

Since taking office in 2019 Gov. Tony Evers has heavily promoted the annual ACA open enrollment period, which begins Nov. 1 and runs through early January. Evers assigned OCI and the state Department of Health Services (DHS) to coordinate outreach and increase enrollment under the ACA. In 2020 the two departments jointly established WisCovered.com, a website that directs consumers to various sources for health coverage, including under the ACA and through the state Medicaid program for residents who qualify.

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