A new voter initiative focusing on Black men in battleground states launched Tuesday.
The Collective PAC’s Vote to Live campaign is a $4 million investment that will work to educate Black men on election access and provide free transportation with 100,000 rides to polls during early voting in Georgia, Michigan, North Carolina, Ohio, Pennsylvania and Wisconsin.
“We launched Vote to Live knowing that Black men in the United States are not a monolith, and each and every Black man in this country deserves to make a choice and have it count,” said Quentin James, founder and president of The Collective PAC.
“The idea that an eligible voter fails to cast a ballot due to a lack of education, registration, or transportation is unconscionable. For Black men around the country, who hold so much social, political, and individual power, it would be a travesty.”
Black men have become a crucial voting bloc in this year’s election. While an August survey from Pew Research Center found that Black men overwhelmingly support Vice President Harris over former President Trump, Harris has said she plans to fight for Black men’s vote.