In an unexpected move, Geox is winding down its U.S. operations at the end of the month – including closing its New York City office and cutting staff, FN has learned.
Enrico Mistron, who joined Geox as chief executive officer in March, confirmed the news to FN in a statement. “We confirm the closure of the NYC office,” Mistron said. “In fact, we are reviewing our business model in the USA, and we will give you visibility in a few months.”
In addition to his statement, a company representative added that Geox “continues to serve” its clients through its partners and digital channels.
According to the Italian footwear company’s half-year financial report, Geox had 122 employees in North America as well as 11 owned stores in the region as of June 30, 2024. It’s unclear how many of those associates have been affected by the closure. The company has declined to give further details.