NEW YORK – Allison is helping brands navigate societal issues with their new Impact Alignment and Response suite. This comprehensive service helps companies determine which issues to address and develop a response strategy that aligns with their values. By providing a clear roadmap and actionable steps, Allison empowers brands to speak out authentically and avoid missteps in a complex and ever-changing landscape. Allison’s Impact Alignment and Response suite consists of two key components: Impact Alignment and Real-Time Issues Response. Impact Alignment is a research-informed process that identifies issues relevant to the brand and stakeholders. Real-Time Issues Response provides a decision-making framework for vetting and responding to emerging societal and cultural issues.