“I started at the bottom and went to the top.”
That’s Jason Wooler’s capsule autobiography. A veteran of the beverage industry, Wooler started in his 20s in 1993 with a part-time job with Southern Wine and Spirits as a merchandiser loading shelves in Pasadena. Over the next three decades, he climbed the ladder, jumping to positions at Jim Bean, Pacific Wines, American Wine Company and finally as executive vice president of Client Services for Young’s Market Company.
Looking to make a mark of his own, he created Wooler Brands in 2018. Then, his life changed dramatically…