MODESTO, Calif. — More than 8,000 people will volunteer their time or donate to a good cause on Saturday. It’s all part of an annual event called “Love Modesto.”
Jeff Pishney is the founder of Love Modesto. He explains that the campaign was started during challenging times back in 2007.
“It was really during the recession and those were tough days,” Pishney said. “Modesto was on all these worst cities in America lists and high crime news stories. Love Modesto really was birthed out of, let’s do something positive. Let’s get some people together. Let’s help people. Let’s not just focus on the negative. Let’s try to do things positive here and it caught on.”…