Lodi’s social media strategy pays off, turning local businesses into viral success stories

Imagine you’re a new business in a small town, and the city’s social media manager walks into your store and asks to feature your business on Instagram. Once it’s posted, you’re shocked to see it has received nearly 60,000 views.

Well, that’s exactly what happened to one downtown business in the California city of Lodi.

Growing plants is a labor of love. Starting a new business also requires a lot of attention and planning. Lodi’s newest business owner, Taz Ali, knows that all too well…

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