Nestled on the very northern edge of California’s Central Valley, Nuss Farms grows a variety of specialty crops every year. But returning to the farm in Lodi, Calif., wasn’t always part of Tim Nuss’ plan.
“I was always out here as a kid. Our dad would bring me and my brothers out here, and we’d always do odd jobs on the farm. But once I got into high school, I kind of wanted to run away from the farm and made my way back. I joined and kind of came full circle back to the farm three years ago,” he says.
Today, Nuss is the farm’s fifth generation, along with his brothers, Tyler and Derek. Together with their dad, Dave, the family is focused on rejuvenating their farm through regenerative agriculture. But Nuss admits the toil he focuses on today isn’t in the San Joaquin Valley soil.
From Business to Agriculture
“I studied business in college and got a degree there and then went to work in the fresh produce industry. I spent about a decade working in fresh produce focused on international exports. So not quite farming, but it was farm adjacent working with grower-packer-shippers that export products overseas,” he says…