SYRACUSE, N.Y. (WSYR-TV) – The message is this: don’t be the man, be a man. “Someone that can be a father, a friend, part of the community, a teammate, somebody that can belong to a brotherhood. So, we don’t need them to be stars. We just need them to be who you know God created them to be. To be their best versions of themselves,” Joe Horan, the Building Men Coordinator, said.