A social media charm offensive from the Washington Department of Fish and Wildlife touts the agency’s commitment to species biodiversity
Diversity equity: Washington is home to a spectacular array of species. The state is now actively appreciating them. Photo: WDFW
By Kendra Chamberlain. September 18, 2024. The Washington Department of Fish and Wildlife wants you to know that it cares about biodiversity.
A new initiative at the department is pushing back against its reputation as a “hook and bullet” agency, more concerned with managing revenue-generating game species than protecting ecological systems.
Scrolling through the department’s social media channels, you’d be hard pressed to find much conservation content—it’s largely orange vests, rifles and dead animals.
But for the first time in years, WDFW has a big biodiversity conservation budget.
Now it’s released a splashy new video series highlighting the state’s eight ecoregions, designed to be pushed across social media channels to generate buzz about conservation work at the department.