Florida State Vice President and Athletic Director Michael Alford has turned multiple pages in FSU’s history and is aiming his vision straight into the program’s next chapter.
Some fans believe Florida State’s logo and uniform rebrand sparked the Seminoles’ slump after their 2013 National Championship. Whether or not you buy into that theory, change appears to be on the horizon, and this time, there’s a nod to Bobby Bowden’s dynasty era woven into the process. Forgive me if I agree with the fans here, but a collaborative “good call” moment seems to be on the horizon.
A Hint of the Past
Alford recently dropped a cryptic tweet hinting that the original garnet might be making its way back to Doak Campbell Stadium. No official announcement, no press release, just enough to light up message boards and spark speculation. With stadium renovations already underway, fans are starting to connect the dots, wondering if the upgrades are part of something bigger than fresh paint and new seats.
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— Michael Alford (@SeminoleAlford) August 24, 2025
And when you look at Alford’s pedigree, it tracks. Before taking over as FSU’s athletic director, he led the Seminole Boosters into the new era of college football after stops at Alabama, Dallas Cowboys, USC, and Central Michigan. He understands how branding ties into culture, and how culture ties into winning…