- Chuck E. Cheese opens Chuck’s Arcade, a nostalgia-driven business that focuses on video games. The chain has opened 10 locations in 8 states. It hopes to attract an older audience in these locations.
Chuck E. Cheese is opening new locations, but Pasqually is not invited this time around.
The company has debuted Chuck’s Arcade, a new arcade-only destination that forgoes the pizza and costumed mascots for an added emphasis on video games and claw machines.
The brand extension will not replace existing Chuck E. Cheese locations. It will, however, open up the chain a bit to adults and older teens, who might normally have avoided going to the restaurant that’s a favorite for young children’s birthday parties. It’s also a gamble on nostalgia, as the company hopes to tap into the arcade-driven days of some generations’ youth…