The Professional Bull Riders (PBR) tour is coming back to Tampa, taking over Benchmark International Arena on January 23 and 24, 2026. The two-night event will feature some of the best riders in the sport, competing on one of PBR’s top circuits. Doors open 60 to 90 minutes before the 7:45 p.m. start time, and tickets are already on sale for both nights.
PBR began back in 1992 when a group of 20 riders decided to branch out from traditional rodeos and create something of their own. Since then, it’s grown into a global organization based in Pueblo, Colorado, now including over 800 athletes from across the United States, Brazil, Mexico, Australia, and Canada. Each year, they compete in more than 200 events through several tours, with Unleash The Beast serving as the main stage for the sport’s top talent.
The Tampa stop is part of that series, which travels across North America with large-scale production and plenty of excitement in the arena. Fans can expect a weekend of skill and the kind of energy that fills every seat in the house…