Hard Rock rebrands Motor Enclave track, tying into Tampa’s event and tourism growth.
The Motor Enclave has signed a naming-rights deal with Seminole Hard Rock Hotel & Casino Tampa, rebranding its 1.72-mile racetrack as Hard Rock Speedway.
Announced April 4, the agreement makes Hard Rock a premier partner across the 200-acre campus. The Hermann Tilke-designed track will anchor performance driving experiences, member events and corporate activations beginning in the second quarter of 2026…