The urgency at USF athletics shows in a program-wide push to win big and immediately

As you drive onto the USF campus and pull into the parking lot at the Lee Roy Selmon Athletics Center, you hear a steady Thump! Thump! Thump! Look off a few hundred to the north and you see the source of the noise.

It’s the on-campus football stadium that will be the home for the Bulls in 2027. It’s coming up out of the ground as the superstructure takes shape. Work starts early in the morning and goes late, and that building stands as the metaphor for the urgency around the Selmon Center these days.

CEO of Athletics Rob Higgins spoke about that Friday in an exclusive sit-down with Green, Gold and Bold

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