In the world of sandwich shops, few have the name recognition of Subway. At the turn of the century, Subway had the sandwich segment of the restaurant industry in a vice grip. The Five Dollar Footlong marketing ploy helped bring hungry customers into shops around the country, as it was difficult to beat that kind of a deal. However, as controversy and rising prices hit the brand, Subway began to lose some of its luster. The brand has switched its marketing tactics, relying now on Charles Barkley voiceovers and celebrity cameos to hawk the subs. While the brand doesn’t have the same kind of presence as it once did, it’s still looking for new markets to expand into. This includes Tucson, as a new Subway is heading our way.
Just a few weeks ago, Subway officially signed a lease to rent out a smaller, 900-square-foot retail space at the Sunrise Village Shopping Center. This is at the intersection of North Swan and East Sunrise Drive. This will be next to the Safeway at the intersection corner.