Meaghan Gould, better known as “Meaghie Jane,” is reshaping perceptions of cannabis in Tucson, Arizona. Through her upscale lifestyle events, she aims to break stereotypes, showcasing the plant’s potential as a tool for wellness and social connection. According to a Phoenix New Times interview, Gould’s efforts aim to appeal “to both the canna-connoisseur and the canna-curious,” focusing on changing the lingering perceptions surrounding cannabis consumption.