All Vibes Must Die: Industry and Virality in the Lisa Frank Warehouse

The Lisa Frank warehouse, headquartered in Tucson, Arizona, offers up a rainbow-bedazzled mirror to the emptiness of the American dream.

A TikTok user is standing in front of the fence that surrounds the warehouse located at 6760 South Lisa Frank Avenue, in Tucson, Arizona, grinning from ear to ear.

Painted in the eye-popping rainbow of colors associated with the Lisa Frank brand—the stationery supplier popular in the ’80s and ’90s for its adorable animals rendered in dazzling polychrome—the massive industrial warehouse is still home to Lisa Frank, Inc., and is something of a destination for devotees.

“It’s located by the airport so anytime I’m at the airport for any reason… I have to come and check it out,” reports the TikTok fan, filming the perimeter of the building and offering a status update. There are new air ducts emerging from some of the loading bays, she notices, and the brightly painted walls have been freshened up. “I do feel like more is broken,” she says, referring to the rose pink glass outside the office area, much of it boarded up with plywood panels…

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