Tucson’s growing community of TikTok “micro-influencers,” the ones with a smaller following, are shaping their own niche by creating some local trends and inspiring Tucsonans to visit new hotspots.
While big-name celebrity influencers can have upwards of millions of followers, micro-influencers are defined as having about 20,000 or less. The difference is that these creators often focus on posting local recommendations, trends, or lifestyle content specific to their audiences. And while the content reaches a smaller audience, it can feel more personal and sometimes persuasive.
Tucson-based influencer Miriam Loaiza, who has about 14,000 followers on the app, said she gets mass amounts of views and interactions when posting “crazes.” Posting about trending audios, a fashion or beauty trend, or things as simple as a new spot in Tucson gets a lot of traction…