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TUCSON — Downtown’s longtime Vietnamese mainstay is changing its sign, not its roots. Miss Saigon Downtown has reintroduced itself as Saigon Blossoms at 88 E. Broadway Blvd. #120, promising continuity with a refreshed identity for longtime fans.
Announced November 13, 2025, the rebrand is framed as a “roots to renewal” chapter on the new site. The Ma family—brothers Hien (CEO), Vinh (construction/development), and Bao (creative)—position Saigon Blossoms as the next step in a journey that began with their parents’ south‑side deli. The Miss Saigon group has been a Tucson fixture since 2000; the downtown unit opened in 2012 and relocated to Broadway in 2024…