Oro Valley and Marana have approved a five-year intergovernmental agreement aimed at branding northern Pima County as a premier cycling destination, with leaders saying the move could bring more tourism dollars to the region.
The agreement, approved by both town councils earlier this month, formalizes years of collaboration on cycling events and marketing efforts. The towns will jointly invest about $10,000 in initial branding and promotional efforts to build a distinct cycling identity.
Dulcie Bagley, who moved to Oro Valley from Oregon eight years ago, said the area’s scenery and cycling culture drew her in…