In November 1997, at the renewed outlet mall, a line outside Ross Dress for Less spilled into the mall corridor.
The shopping center was hosting a 35-day grand opening celebration at Ina Road and La Cholla Boulevard, and attendance that day reached levels not seen since the mall first opened fifteen years earlier.
The manager later called it a “miniature version of Arizona Mills.” The phrase pointed to the mall’s shift in strategy after a period when it nearly shut down…