It will be a busy weekend on Coliseum Drive in Hampton with the 54th annual Hampton Jazz and Music Festival.
Inside the Hampton Coliseum, the stage is set for big acts like KEM, Boyz II Men, and Coco Jones all weekend.
Watch: Hampton Jazz & Music Festival announces 2024 lineup
Hampton Jazz
The name of the festival has changed this year, but the event is still expected to bring in a large crowd.
“We think it’s like a $1.9 million dollar economic impact, about $1.2 million in lodging, and then the other thing of meals taxes and food like that,” Hampton Mayor Donnie Tuck, said.
Tuck said that for each night at least 3,500 tickets have been sold with tickets still on sale.
Watch: Hampton city leaders talk the Hampton Jazz & Music Festival
Hampton Jazz & Music Festival fixed Coast Live
The concerts go on in the evening, but during the day and after the shows the 757 Extravaganza and Marketplace is giving visitors something to do.
“It just allows people to come in and enjoy a free space where they can eat, shop, dance, and move around,” Hamilton Peoples, who helped organize the event, said.