Norfolk’s Cousinz Festival will open Saturday with headliners Erykah Badu, Jermaine Dupri

Missy has a boulevard in Portsmouth.

Pharrell has Something in the Water at the Oceanfront.

And now another member of Hampton Roads’ hip-hop royalty has his own thing, this time in the heart of downtown Norfolk.

The inaugural Cousinz Festival, a one-day music fest co-founded by artist Terrence “Pusha T” Thornton, will take over Scope plaza and Scope on Saturday.

The shows start in the early afternoon with VIP entry starting at 1 p.m. and the main gates opening at 2. DJs will perform through the afternoon on the plaza; those events conclude with a 6 p.m. set by hitmaker Jermaine Dupri, who’s collaborated with Mariah Carey, Destiny’s Child and Usher.

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Scope plaza performances

  • Norfolk State University Band, 1:45 p.m.
  • DJ DC, 2 p.m.
  • Izzy the DJ, 3 p.m.
  • DJ Envy, 4 p.m.
  • JAE Murphy, 5 p.m.
  • Jermaine Dupri, 6 p.m.

Dupri, a rapper and producer, has been a music industry mover and shaker since the early 1990s, when he helped write rap duo Kris Kross’s single “Jump,” which reached No. 1 on the Billboard Hot 100. He founded So So Def Recording.

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