Organizers for Something in the Water missed a Dec. 31 deadline—outlined in its sponsorship agreement with the city of Virginia Beach—to announce the festival’s lineup and begin ticket sales.
The deadline miss is the latest from the music festival, created by Beach native Pharrell Williams, that has been mired by setbacks since the first event in 2019.
News 3’s John Hood contacted the city of Virginia Beach for a comment on this latest setback.
“The Something in the Water Team has asked for an extension for releasing the festival’s lineup and ticket sales. Staff will present this request to City Council and discuss what direction Council wants to take at that point.”
The City of Virginia Beach
Watch: What’s in the sponsorship agreement between Virginia Beach and Something in the Water?
News 3 obtains sponsorship agreement for SITW festival
News 3 previously obtained a copy of this sponsorship agreement, and we know the city will give the festival $500,000 worth of advancements to be used for the event based on deadlines met.