Pharrell Williams and adidas continue their longstanding partnership with the launch of the Superstar 92, a bold reimagining of one of the brand’s most iconic sneakers. Blending exaggerated proportions with premium materials, the new silhouette celebrates individuality and cultural legacy while pushing the evolution of a classic.
For the campaign, Pharrell tapped legendary hip-hop duo Clipse, featuring Pusha T and No Malice, to bring the vision to life. The shoot, captured by Virginia native Cam Hicks, unfolds in Pharrell’s hometown of Virginia Beach. The campaign highlights the city’s unique energy through immersive imagery, paying homage to its people and culture.
Dubbed the “Double Wide,” the Superstar 92 draws inspiration from 1990s aesthetics and snowboard boot functionality. Featuring thick ankle padding and a chunky sole, the sneaker merges rugged utility with the timeless DNA of the adidas Superstar. With “VIRGINIA” stamped on the tongue, Pharrell infuses his personal roots into the design…