After FTC letter, dealers must review pricing practices

Auto dealers, manufacturers and lenders must ensure vehicle pricing and advertising is clear after the FTC sent warning letters to 97 auto groups related to deceptive pricing.

The FTC sent letters around March 13 urging auto groups to ensure prices include all fees that consumers pay when buying their vehicle and avoid advertising lower prices than what the customer will end up paying.

The letters serve as an “indication of what the FTC is looking at,” John Redding, senior counsel for banking and finance at law firm Husch Blackwell, told Auto Finance News

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