Grocery Outlet is making its debut in Virginia this February, marking a new chapter in the discount retailer’s quest to expand across the East Coast.
The commonwealth’s first Grocery Outlet will open for business in the city of Falls Church on Feb. 12 at 500 S Washington Street. It will follow the brand’s hallmark “treasure hunt” approach, featuring a frequently rotating cast of heavily discounted products, including fresh food and name-brand items.
In addition to food and household items, the Falls Church store will carry a broad selection of wine, an area in which Grocery Outlet has built a following for offering lower-priced bottles alongside premium, high-end finds…