A new locally owned boutique is headed to Bethesda, with Sunset on Midsummer set to open at the Shops at Wildwood in spring 2026. The shop plans to open on April 18th.
The small business will offer elevated apparel, accessories, and gifts, with a focus on on-site embroidery and heat-press personalization. Designed to appeal to tweens, teens, and young adults, the concept blends trend-forward style with customization that is meant to be both expressive and parent approved.
Sunset on Midsummer will occupy a 1,759SF space next to Fish Taco and Irresistibles, adding to Wildwood’s mix of local businesses and national brands. The shop is expected to complement the center’s reputation for experiential retail, where shoppers can interact with products and personalize their purchases…