A 3-year-old cosmetics and skin care company launched by celebrated makeup artist and entrepreneur Bobbi Brown will make its Palm Beach debut next month.
Jones Road, a multifunctional, cruelty-free line of cosmetics for women of all ages, skin types and skin tones, will open its fourth retail location Feb. 15 at 283 Royal Poinciana Way. The store will be the first for the brand outside New York and New Jersey. A fifth location is expected to open in March in Chicago’s Bucktown district.
“Jones Road is a brand that I got to ideate and bring to life when I was able to,” said Brown, a Palm Beach Gardens resident who founded the popular makeup and skin care brand Bobbi Brown Cosmetics in 1991. “I had a very long noncompete (agreement), and when my noncompete was up, I was able to launch this brand. As a lifelong beauty insider and makeup artist and woman, I want to just be able to look good in makeup.”
Jones Road helps women accomplish that goal, Brown said. The brand includes products such as Miracle Balm, The Face Pencil and The Mascara that are designed to help women achieve the no-makeup makeup look naturally.