BOCA RATON — What does a typical morning look like for a 23-year-old with a social media following of more than 3 million people?
Not scrolling. At least that’s the case for Boca Raton native Lexi Hidalgo .
“Spend that time individually,” Hidalgo said. “Spend that time practicing your faith, your religion, whatever you do, but not consuming other people.”
Do the same before bed, she advises.
In the past four years, Hidalgo has amassed a following of 2.6 million on TikTok alone, appealing quite effortlessly to women from their young teenage years to their early thirties. She shares it almost all with them — sunrise dips in the ocean, intimate solo morning chats over coffee, her journey as a yogi, volunteer shifts at the local animal shelter and, most recently, a month-long mission to make outfits out of pieces she’s stopped wearing in her closet.
But she gets incredibly vulnerable with those followers, too, opening up about everything from therapy to how she takes care of herself mentally. Though maybe not her intention at first, Hidalgo has created a space where her viewers, whom she treats as close friends, feel safe, understood and comfortable enough to offer their own input on shared experiences like dealing with social anxiety.