How central Palm Beach County is growing: Region’s largest city seeks to rebrand itself

GREENACRES — Central Palm Beach County’s largest city wants a new image , one that tells the world it is a destination and not a place people drive through on their way to Wellington or West Palm Beach .

Greenacres will host public meetings this week to hear from residents, business owners and visitors on what their city is lacking and what they envision it can be like in the future.

Greenacres spokesperson Austin Lee said the city, which is home to nearly 44,000 people, especially want to hear from private businesses and what it would take for them to come to the city and make it a destination.

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“We want to be a small, nice community, but we also want to be a community that people come to come to visit and not just drive through,” Lee said. “… we want people to stop and visit our shops and parks.”

The community event will kick-of on Tuesday, Sept. 17, at 5 p.m. with a presentation by North Star, a national marketing company, on what it will take to rebrand the city. It will be followed by three days of focus groups and one-on-one interviews by the city staff with residents, business owners and members of the general public.

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