Related Ross Announces Equinox-Curated Fitness and Wellness Programming at Shorecrest in West Palm Beach

Related Ross has announced that Shorecrest, a forthcoming 28-story luxury condominium development located at 1901 North Flagler Drive in West Palm Beach, will feature a comprehensive wellness program and amenity package curated in collaboration with Equinox. The partnership integrates the lifestyle brand’s fitness and spa standards into the residential development’s programming and design, including access to on-site group fitness, personal training, and spa offerings.

Designed by Roger Ferris + Partners with interiors by Rottet Studio and landscape architecture by DS Boca, Shorecrest will comprise 199 condominium residences and penthouses. The waterfront development includes a rooftop amenity suite featuring a 75-foot lap pool, hot tub, lounge seating, and an outdoor bar, offering panoramic views of Lake Worth Lagoon, Palm Beach Island, and the Atlantic Ocean. Within the building, residents will have access to a private fitness center outfitted with Equinox-selected equipment, a dedicated yoga and Pilates studio, and a treatment room for spa services.

Additional wellness offerings will include a contrast therapy suite incorporating steam, sauna, and cold plunge facilities. Residents will also benefit from preferred membership rates at Equinox’s upcoming West Palm Beach club, scheduled to open in November 2025 at CityPlace.

“Our collaboration with Equinox is aimed at delivering a best-in-class lifestyle experience that supports high-performance living,” said Daniah Missmar, Vice President of Development at Related Ross. “Shorecrest reflects our broader vision for luxury development in West Palm Beach, combining architectural quality with wellness programming in one of the city’s most sought-after waterfront locations.”

Shorecrest will also integrate with Related Life, a curated experience platform developed by Related Companies to provide exclusive resident programming. The initiative will incorporate health and fitness activations, cultural events, and community-building experiences across the property.

Related Ross, a division of Related Companies led by developer Stephen Ross, is overseeing the development. The firm is currently managing over 2.8 million square feet of commercial and residential projects in the West Palm Beach area, including The Laurel and South Flagler House, and maintains a development pipeline that includes office, hospitality, and mixed-use assets throughout the city’s core.

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