Huk Announces Delray Beach Store Opening, Marking Huk’s Third Brand Retail Store With a Bold New Storefront Design
CHARLESTON, S.C. (July 1, 2025) – Huk, the leader in performance fishing and water-based lifestyle apparel, is expanding its retail footprint with a new full-concept store in Downtown Delray Beach, set to open July 10, 2025, at 310A East Atlantic Ave. The 2,300 square-foot location becomes Huk’s 16th retail store nationwide and third full-price store in Florida, joining popular locations in Key West and Panama City Beach.
“Florida has always been a core part of Huk’s story, and we’re thrilled to continue our retail growth with a third location in the state,” says Scott Smith, VP of Marketing at Huk. “Delray Beach is a vibrant coastal community that lives and breathes the on-the-water lifestyle, making it a natural fit for Huk’s high-performance gear and outdoor spirit.”
Huk is known for its relentless pursuit of innovation in performance fishing apparel, offering a bold, adventure-ready experience on and off the water. Since launching in 2014, the brand has redefined fishing gear with high-performance designs built for comfort, durability, and style. Unlike traditional outdoor brands, Huk blends technical innovation, such as ICE cooling technology, moisture-wicking fabrics, and superior UPF protection, with vibrant, color-forward styles for men, women, and kids. Each retail space brings the brand’s full-throttle energy to life, creating an inviting hub for anglers, captains, and outdoor enthusiasts alike. From versatile off-water looks to gear trusted by pros, Huk remains rooted in the community…