‘This place will win’: Business leaders say West Palm Beach is becoming America’s next big boomtown

West Palm Beach is no longer just a sun-soaked getaway for retirees and winter tourists — it’s rapidly becoming one of the country’s most sought-after business destinations.

As tech firms, financial giants and fast-growing startups move in, top executives say the city’s lifestyle, tax climate and talent influx are rewriting Florida’s economic identity. And for leaders already investing there, one message to other companies is clear: “Come and see for yourselves. You’ll find that it’s a lot easier than you think.”…

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