Good graphic design is crucial as dietary supplement and healthy food and beverage brands vie for attention.
The dietary supplement and healthy food and beverage markets are flush with great products, making it increasingly difficult for brands to communicate the unique attributes that set their products apart from the competition. Keen packaging design has emerged as an important product differentiator in the natural sector, but it’s not without its caveats.
Using packaging to court natural shoppers can be tricky, especially when it comes to maintaining the delicate balance of providing shoppers with enough product information without overwhelming them, not to mention creating a distinctive brand message that still fits within the industry’s regulatory framework. Nutritional Outlook spoke to leading graphic design and packaging specialists about what’s hip, what’s working, and what’s necessary these days…