Nicole Perez’s report for WPLG Local 10 has the kind of Florida storyline that sounds like a joke right up until you realize it’s real: a pizzeria in North Palm Beach leaned into the “iguana freeze” moment after the historic cold front, added iguana meat as a pizza topping, went wildly viral, and then found out the internet doesn’t just bring customers – it brings phone calls, complaints, and government questions.
The place at the center of it, Perez explains, is Bucks Coal Fired Pizza, and the owner says the topping that “put them on the map” is now getting pulled back, at least for the moment, because the attention came with a messy side of controversy.
It’s an oddly modern problem, honestly: the same viral clip that drives thousands of people to your business can also summon a flood of outrage from people who have never stepped inside your dining room…