Pizza Hut’s quiet retro redesigns tap straight into Gen X and Millennial nostalgia

Pizza Hut is a staple in American dining culture. Founded in 1958 by brothers Frank and Dan Carney in Wichita, Kansas, Pizza Hut holds a nostalgic place in the hearts (and stomachs) of Millennials and Gen Xers who grew up going there on Friday nights or after school in the 1990s.

In the Reddit forum r/Millennials, member kkkan2020 shared something amazing and nostalgic with their peers: “There’s a Pizza Hut in North Carolina that is untouched by time; red cups for beverages, light fixtures, jukebox, table cloths, and even has the salad bar.”

The post led to a flood of Millennials sharing their memories of Pizza Hut growing up, and the revelation that Pizza Hut has quietly been reintroducing its retro designs into restaurants across America since 2019. “It’s a Pizza Hut Classic. It’s a marketing move to get people to come back to Pizza Hut,” one commented, referencing journalist Roland Pujol’s list of Pizza Hut Classic locations that have opened across the country.

View this post on Instagram A post shared by Rolando Pujol (@rolandopujol)

Many Millennials shared the same sentiment about modern Pizza Huts compared to the ones they grew up going to in the ’90s. “I was literally just thinking about this over the weekend as I drove past the grey eyesore that sadly replaced our classic Pizza Hut. I want them to go back to what they were,” one wrote. “The arcade is needed. The salad bar is needed. Booths are needed. It’s part of the experience. There’s no experience anymore, and that goes for all of the fast food restaurants. Now we just have cheap, plastic food. These new places are just stale.”…

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