WACO, Texas – Americanstar Mattress is deepening its retail footprint in the Midwest through an expanded partnership with Kansas-based specialty retailer The Mattress Hub, adding new collections and increasing its presence across the retailer’s 13-store network.
The expansion brings Americanstar’s footprint at The Mattress Hub to 12 SKUs and introduces its Cleopatra, S-Class and First Class collections to the retailer’s showrooms for the first time. The move builds on a nearly three-year relationship between the two companies, during which Americanstar has become the retailer’s highest-margin vendor.
Ryan Baty, CEO of Wichita, Kan.-based The Mattress Hub, said the decision to expand the assortment was driven by consistent product performance and alignment with the retailer’s business model…