A man walking along U.S. 40 in the Bear area recently saw a sign offering help to combat substance abuse disorder.
It led the addict to the atTAcK addiction Behavioral Health Resource Center in Newark.
It also may have led to another life saved, thanks to the marketing campaign developed to curb fatal overdoses in Delaware.
“The guy saw an ad (on a bus stop shelter) and got to (the center in) Peoples Plaza, and you can’t get any more of a direct result than something like that,” atTAcK addiction spokesperson Jill Fredel said.
The sign was installed via a $300,000 grant allowing the organization to provide assistance through social media, digital media, print media, bus shelters, bus interiors and convenience stores.
The funding was garnered by the state-run Prescription Opioid Settlement Distribution Commission, an agency tasked with allocating $250 million to nonprofits and government entities. That money was acquired through nationwide settlements with drugmakers, wholesalers and pharmacies that netted more than $44 billion in 2022, according to The Associated Press. The settlement was shared among states.