WILMINGTON, DE — Onfolio Holdings Inc. (NASDAQ: ONFO) has announced the launch of Pace Generative LLC, a new agency dedicated to Generative Engine Optimization (GEO). This innovative strategy positions brands within AI-generated answers, transforming how businesses gain trust and visibility in an AI-powered world.
With AI assistants like ChatGPT and others increasingly replacing traditional search engines, GEO ensures that a brand’s expert insights and authority are embedded in the responses generated by these tools. This contrasts with SEO, which focuses on driving clicks through search rankings.
“When a user asks an AI assistant, ‘Who’s the top cosmetic surgeon near me?’ or ‘What wealth management firm should I trust?’, GEO helps determine which businesses are cited in the answer,” the company explained in its announcement. This positions brands at the start of decision-making moments, rather than after a search engine query…