Walk into most grocery stores and the experience is largely transactional: Grab a cart, work your way down the aisles and check out. Redner’s Markets wants to change that, and its newest store in Wilmington, Delaware, is the place where it’s making moves toward that next-generation grocery shopping experience.
The Reading, Pennsylvania-based grocer broke ground in November on the 52,000-square-foot location at Kirkwood Plaza shopping center on Kirkwood Highway. The store, which is still early in the construction phase but could open this summer or fall, will be Redner’s first location in New Castle County and its debut in the Wilmington marketplace, in northern Delaware.
It will serve as the model for what the company refers to as its Fresh Market 2.0, making grocery shopping “a destination and an event,” said Eric White, director of marketing and communications for Redner’s Markets…