WILMINGTON, NC (WWAY) — The North Carolina Azalea Festival has named Melissa Lasarsky as its new executive director.
Festival officials announced Monday that Lasarsky brings more than 18 years of experience in marketing, communications and large-scale event leadership to the role.
Lasarsky has led initiatives and community-centered events within K–12 public charter organizations and nonprofit environments. Her background includes strategic brand alignment, stakeholder engagement and fundraising communications…