Is Cracker Barrel the new Bud Light?
Cracker Barrel, the Southern-style restaurant and store chain, is making big changes across the country, including in Massachusetts. These changes are part of a $700 million plan to make the brand more modern while keeping its cozy, country feel.
Massachusetts is not a big Cracker Barrel state by any means – it only has 4. Florida has 60, Texas has 55, Tennessee has 51, just to compare. Where are they?
Current Locations in Massachusetts
Cracker Barrel has four restaurants in Massachusetts:
- Holyoke: 227 Whiting Farms Rd., Holyoke, MA 01040
- Sturbridge: 215 Charlton Road, Sturbridge, MA 01566
- Tewksbury: 1795 Andover St., Tewksbury, MA 01876
- Wrentham: 1048 South Street Suite 40, Wrentham, MA 02093
Were there ever anymore past locations in Massachusetts?
There’s no clear record of Cracker Barrel having more than four locations in Massachusetts.
How Massachusetts Feels About the Logo Change?
The logo change, including removing the the iconic “Uncle Herschel” and barrel imagery that had been part of its branding since 1977, caused headline worthy backlash among mostly conservative fans of the restaurant, claiming it was going “woke”…