Dunkin’ has loyal customers across Massachusetts, but some aren’t happy about the changes the company made to its loyalty program last fall.
Aaron Braun of Stow is one of them. He had accumulated more than 93,000 points on the app over several years. But, before he could use them, Dunkin’ changed its rewards policy. Points now expire one year from the last day of the month they were earned.
62,000 Dunkin’ points lost
That change cost Braun 62,000 points, which equals about 100 coffees or $260.
“A lot of money,” he said. Braun had originally planned to let his children use the points to get free food and drinks…