The family-owned specialty coffee brand is continuing its strategic growth across the Northeast and beyond, landing a new location in the iconic Kelly Square.
, a New England–based, family-owned specialty coffee roaster focused on organic, ethically sourced coffee and community impact, has announced the sale of a new franchise territory in Worcester, Massachusetts. The location will be situated in the iconic and fast-growing Kelly Square district, positioning the brand for strong local engagement and long-term market success.
Kelly Square is one of Worcester’s most beloved destinations, offering dense foot traffic, continued redevelopment, and key community areas that align closely with Identity Coffee Company’s expansion strategy…